Robo‑advisor

An automated service that builds and rebalances portfolios based on your profile.

Updated Sep 02, 2025

A robo-advisor is an online investment platform that uses algorithms to manage your portfolio automatically. It provides financial planning and investment management with little to no human intervention, usually at a lower cost than traditional advisors.

How It Works

When you sign up, you answer questions about your goals, time horizon, and risk tolerance. The robo-advisor then builds and manages a diversified portfolio, typically using ETFs. It automatically rebalances your portfolio and may include features like tax-loss harvesting.

Benefits

  • Low cost: Fees are usually much lower than traditional financial advisors.
  • Accessibility: Easy to use for beginners and requires little investing knowledge.
  • Automation: Handles portfolio management tasks automatically.

Final Thoughts

Robo-advisors make investing simple and affordable. They are best suited for people who want hands-off investing at low cost, though they may lack the personalized guidance of human advisors.